What is a Strategic Alliance?
“Strategic alliance” is just a popular term for “alliance” – here we use the simpler term without the adjective. In fact, having a coherent “alliance strategy” is much more important than what you call a deal and whether it is seen or structured as a “strategic alliance.” Read about this important distinction here.
Because the use of the term strategic alliance is merely a semantic choice, our services in Alliance Management and in Alliance Strategy apply fully to “strategic alliances” too.