How to Manage Multiple Partnerships

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | If you think politicians have a tough time staying monogamous, take a…

Competing for Partners — Japan Airlines, Delta, and AA

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW |   Japan Airlines has chosen to stay hitched to American Airlines and…

Competing in Alliance Constellations: A Primer for Managers

(Carnegie Bosch Institute) When two or more firms link up in an alliance, they begin to reshape competition from a…

Star Alliance, 2000

(Brandeis University case) Origin, management, and challenges facing Star Alliance, the airline constellation led by United and Lufthansa. Teaching case…

Constellation Strategy: Managing Alliance Groups

(Ivey Business Journal) Becoming part of an multi-partner constellation can help a company compete and win. But a succeeding with…

Competitive Advantage in Alliance Constellations

(Strategic Organization) What determines the success of a firm competing as part of an alliance constellation? The elements of a…

Group versus Group: How Alliance Networks Compete

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Collaboration in business is no longer confined to conventional two-company alliances, such…