Case Studies

The CVS-Aetna Merger Hinges on One Question: What Do Consumers Get Out of It?

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | November 7, 2017 The proposed merger of CVS and Aetna will test what it…

Who Killed The GE Model?

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | This blog has gotten a lot of attention. The Wall Street Journal…

The Amazon-Morgan-Berkshire Partnership Balloon

By Ben Gomes-Casseres This blog was cited in The New York Times’s DealBook (January 30, 2018): The effort focuses on…

What Does Whole Foods Get from Amazon? Alexa, for Starters

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | All the talk about Amazon’s acquisition of Whole Foods has been about…

Three Types of Acquisitions — Lessons from Microsoft and LinkedIn

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Microsoft’s acquisition of LinkedIn is big and bold — and likely to…

How Divestments Create Value — The Case of Yahoo!

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Just as the M&A party appears to be winding down, the divestment…

Sources of Joint Value — Questions About Pfizer-Allergan

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW |   Pfizer and Allergan are set to merge in the biggest combination…

The Strategy Behind the Deal — Questions About Dell-EMC

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | The news that Dell will acquire EMC is déjà vu all over…

From Rivals to Partners — IBM and Apple

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW |   The lynchpin of the new IBM-Apple alliance will be this simple…

Exit and Loyalty — Yahoo and Tumbler

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | As Yahoo goes through with its acquisition of Tumblr, CEO Marissa Mayer…

Competing for Partners — Japan Airlines, Delta, and AA

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW |   Japan Airlines has chosen to stay hitched to American Airlines and…

Learning by Joint Venture — NUMMI

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW |   Last week, Toyota announced it will close the plant of New…

Boston Scientific and Medinol (A)

(Brandeis University case) History and challenges facing alliance between Boston Scientific, a leader in coronary stent market, and Medinol, its…

Can AOL and Google Marriage Work?

The Providence Journal Op-Ed (2005) Google’s billion-dollar engagement ring to AOL will not buy love, but it will buy bragging…

Star Alliance, 2000

(Brandeis University case) Origin, management, and challenges facing Star Alliance, the airline constellation led by United and Lufthansa. Teaching case…