Videos: The Three Laws of Business Combinations

Remix Strategy interview at TheStreet

NEW YORK (TheStreet) -- Remixes in music are common when artists want to explore new styles. On Wall Street, the remixing of assets through mergers and creative alliances helps companies expand by introducing new ideas, said Ben Gomes-Casseres, author of Remix Strategy. "Remix is the process of taking assets from outside your company capabilities and mixing them and combining them with your own," said Gomes-Casseres, a professor at Brandeis University, International Bus


3 Rules of Success in Alliances

Excerpts from webinar presented for The Conference Board by Ben Gomes Casseres. Covers remix strategy, three rules of success, tool for partner selection, tool for defining the agreement, and seven habits of success in alliances. 15min long.