Remix Strategy interview at TheStreet
NEW YORK (TheStreet) -- Remixes in music are common when artists want to explore new styles. On Wall Street, the remixing of assets through mergers and creative alliances helps companies expand by introducing new ideas, said Ben Gomes-Casseres, author of Remix Strategy.
"Remix is the process of taking assets from outside your company capabilities and mixing them and combining them with your own," said Gomes-Casseres, a professor at Brandeis University, International Bus
