Management Articles

PODCAST: Big Mergers — Good or Bad?

— Originally Broadcast by Brandeis University –– — International Business School’s Ben Gomes-Casseres explains why some companies are growing bigger…

Videos: The Social Contract Between Business and Society

By Ben Gomes-Casseres I am honored to occupy the Peter A. Petri Chair in Business and Society at Brandeis University,…

In 2018, Did Business Get Too Big?

By Ben Gomes-Casseres | In THE NEW YORK TIMES | December 21, 2018 The number of mega mergers announced this year raises…

Acquiring Value: Strategies for M&A — HBR Webinar

By Ben Gomes-Casseres | Webinar presented by HARVARD BUSINESS REVIEW | Alliances, partnerships, acquisitions, mergers, and joint ventures are no longer exceptions…

Strategic Partnerships — LinkedIn Learning Course

By Ben Gomes-Casseres | Online course on Lynda.com | This fast-paced course builds on the ideas and tools in Remix Strategy and…

Who Killed The GE Model?

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | This blog has gotten a lot of attention. The Wall Street Journal…

Ecosystems and Platforms — LinkedIn Learning Course

By Ben Gomes-Casseres | Online course on Lynda.com | This conversation with Ben demystifies ecosystems and platform strategies. It builds…

In 2018, Did Business Get Too Big?

By Ben Gomes-Casseres | In THE NEW YORK TIMES | December 21, 2018 The number of mega mergers announced this year raises…

Why Your Next Deal May Be a Partnership

By Bob Saada and Ben Gomes-Casseres | In STRATEGY+BUSINESS | December 3, 2018 More than a quarter-century of global data on alliances…

5 Steps to Partnership Success — ASAP Webinar

By Ben Gomes-Casseres Excerpts from webinar for Association of Strategic Alliance Professionals, presented in October 2018. This 35 minute video covers:…

Acquiring Value: Strategies for M&A — HBR Webinar

By Ben Gomes-Casseres | Webinar presented by HARVARD BUSINESS REVIEW | Alliances, partnerships, acquisitions, mergers, and joint ventures are no longer exceptions…

Strategic Partnerships — LinkedIn Learning Course

By Ben Gomes-Casseres | Online course on Lynda.com | This fast-paced course builds on the ideas and tools in Remix Strategy and…

The Amazon-Morgan-Berkshire Partnership Balloon

By Ben Gomes-Casseres This blog was cited in The New York Times’s DealBook (January 30, 2018): The effort focuses on…

The Three Laws of Business Combinations — Excerpt of Remix Strategy

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW |   When you look to external partners for acquiring resources and capabilities,…

Creating Joint Value

(Strategic Alliance Magazine) In Biopharma and many other industries, “Not Invented Here” is SO Last Century. Joint value is the…

From Rivals to Partners — IBM and Apple

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW |   The lynchpin of the new IBM-Apple alliance will be this simple…

Merger Are Partnerships Too — Trending Now

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Corporate marriage brokers are again fully employed. Every day a new deal…

Managing High-Stakes Partners

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW |   When I started to research business alliances over 25 years ago,…

Alliance Sweet Talk: Tough Questions Worth Asking

(Milestone Group Newsletter) How should investors react when they catch high-tech CEOs singing love songs to each other? First, with…

Alliance Strategy: Managing Beyond the Alliance

(CriticalEYE) Experience and research shows that companies that have a “strategic alliance” without a coherent “alliance strategy”are almost sure to…

Strategy Must Lie at the Heart of Alliances

(Financial Times) Alliances formed at high levels, often blessed with the designation “strategic”, have often failed to deliver. The problem:…

Alliance and Risk: Securing a Place in the Victory Parade

(Financial Times) Alliances can help companies hedge between competing technology standards and reduce the costs of major strategic change by…

The Corporation is Dead. Long Live the Constellation

The Alliance Analyst (1998) Like it or not, group competition is here to stay, and firms need to understand the…

Strategy Before Structure

The Alliance Analyst (1998) The shallow strategic foundation of some alliances has resulted in some rickety deal structures. These structures…

Do You Really Have An Alliance Strategy?

Strategy and Leadership (1998) Surely, your firm has a strategic alliance. It probably has several. But do you really have…

Ecosystems and Platforms — LinkedIn Learning Course

By Ben Gomes-Casseres | Online course on Lynda.com | This conversation with Ben demystifies ecosystems and platform strategies. It builds…

Strategic Partnerships — LinkedIn Learning Course

By Ben Gomes-Casseres | Online course on Lynda.com | This fast-paced course builds on the ideas and tools in Remix Strategy and…

Why Your Partnership Contract Is Too Important to Be Left to the Lawyers

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Behind every partnership lurks an “incomplete contract” — a concept for which…

The False Security of Contracts — HP vs Oracle

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Hewlett Packard and Oracle are embroiled in a marriage spat that would…

A Partnership Is Not a Purchase Order

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Scott McNealy, ex-CEO of Sun Microsystems, tweeted this message last month: “Most…

Outsourcing: Where Will You Draw the Line?

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | The Defense Department is due to report to Congress that…

Outsource, Don’t Abdicate

(CIO Magazine) The term “outsourcing” is an unfortunate one. With every outsourced task comes a new responsibility to govern that…

Relationship Lessons from the Ford-Firestone Breakup

(Bridge Forum Op-Ed) Firestone’s breakup with Ford is the most public corporate divorce in recent memory. But it is far…

Strategy Before Structure

The Alliance Analyst (1998) The shallow strategic foundation of some alliances has resulted in some rickety deal structures. These structures…

5 Steps to Partnership Success — ASAP Webinar

By Ben Gomes-Casseres Excerpts from webinar for Association of Strategic Alliance Professionals, presented in October 2018. This 35 minute video covers:…

Strategic Partnerships — LinkedIn Learning Course

By Ben Gomes-Casseres | Online course on Lynda.com | This fast-paced course builds on the ideas and tools in Remix Strategy and…

5 Tips for the Right Way to Do Business With Friends

(Review of a blog based on Remix Strategy.) Forging alliances and making strategic partnerships is an important decision, But basing a…

Personal Chemistry in Partnerships — Handle With Care

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW |   When I hear that two CEOs are striking a deal in…

Vendor or Partner?

(Outsourcing Venture Magazine) Is your outsourcing venture a vendor relationship or a true partnership? It is critical to know the…

BOOK: Mastering Alliance Strategy — A Comprehensive Guide to Design, Management and Organization

With James Bamford and Michael Robinson San Francisco: Wiley/Jossey-Bass (2003) Presents state-of-the-art thinking and practices for using partnerships effectively. An…

Fuji Xerox: Competing in Constellations

(Strategy + Business) Describes 40-year relationship between Xerox and Fuji Photo Film. This is successful US-Japanese joint venture holds important…

Ecosystems and Platforms — LinkedIn Learning Course

By Ben Gomes-Casseres | Online course on Lynda.com | This conversation with Ben demystifies ecosystems and platform strategies. It builds…

PODCAST: Why You Need An Alliance “Constellation”

Hosted by Pam Harper and Scott Harper | Originally published on Growth Igniters Radio with Pam Harper and Scott Harper®…

How to Manage Multiple Partnerships

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | If you think politicians have a tough time staying monogamous, take a…

Competing for Partners — Japan Airlines, Delta, and AA

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW |   Japan Airlines has chosen to stay hitched to American Airlines and…

Competing in Alliance Constellations: A Primer for Managers

(Carnegie Bosch Institute) When two or more firms link up in an alliance, they begin to reshape competition from a…

Star Alliance, 2000

(Brandeis University case) Origin, management, and challenges facing Star Alliance, the airline constellation led by United and Lufthansa. Teaching case…

Constellation Strategy: Managing Alliance Groups

(Ivey Business Journal) Becoming part of an multi-partner constellation can help a company compete and win. But a succeeding with…

Competitive Advantage in Alliance Constellations

(Strategic Organization) What determines the success of a firm competing as part of an alliance constellation? The elements of a…

The Corporation is Dead. Long Live the Constellation

The Alliance Analyst (1998) Like it or not, group competition is here to stay, and firms need to understand the…

Group versus Group: How Alliance Networks Compete

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Collaboration in business is no longer confined to conventional two-company alliances, such…

Alliance: The Secrets of Successful Cooperation

(The Novartis Journal) Alliances between companies have become crucial to business success, particularly in hightech industries. But, too much emphasis…

CHAPTER: Profitability of JVs Abroad — A New Empirical Puzzle

By BENJAMIN GOMES-CASSERES, MAURICIO JENKINS, and PETER ZÁMBORSKÝ, in Farok Contractor and Jeffrey Reuer (eds.),Advancing the Frontiers of Alliance Research,…

Learning by Joint Venture — NUMMI

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW |   Last week, Toyota announced it will close the plant of New…

Fuji Xerox: Competing in Constellations

(Strategy + Business) Describes 40-year relationship between Xerox and Fuji Photo Film. This is successful US-Japanese joint venture holds important…

Joint Ventures in the Face of Global Competition

(Sloan Management Review) Presents a framework to help managers decide when to use a joint venture in investments abroad. Factors…

Three Types of Acquisitions — Lessons from Microsoft and LinkedIn

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Microsoft’s acquisition of LinkedIn is big and bold — and likely to…

How Divestments Create Value — The Case of Yahoo!

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Just as the M&A party appears to be winding down, the divestment…

The Strategy Behind the Deal — Questions About Dell-EMC

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | The news that Dell will acquire EMC is déjà vu all over…

Creating Joint Value

(Strategic Alliance Magazine) In Biopharma and many other industries, “Not Invented Here” is SO Last Century. Joint value is the…

From Rivals to Partners — IBM and Apple

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW |   The lynchpin of the new IBM-Apple alliance will be this simple…

The False Security of Contracts — HP vs Oracle

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Hewlett Packard and Oracle are embroiled in a marriage spat that would…

Boston Scientific and Medinol (A)

(Brandeis University case) History and challenges facing alliance between Boston Scientific, a leader in coronary stent market, and Medinol, its…

Managing Co-Development Projects

Product Development Report (2003) Joint development of products and businesses is becoming common in many industries. Managers should apply the…

PODCAST: Big Mergers — Good or Bad?

— Originally Broadcast by Brandeis University –– — International Business School’s Ben Gomes-Casseres explains why some companies are growing bigger…

Videos: The Social Contract Between Business and Society

By Ben Gomes-Casseres I am honored to occupy the Peter A. Petri Chair in Business and Society at Brandeis University,…

In 2018, Did Business Get Too Big?

By Ben Gomes-Casseres | In THE NEW YORK TIMES | December 21, 2018 The number of mega mergers announced this year raises…

The CVS-Aetna Merger Hinges on One Question: What Do Consumers Get Out of It?

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | November 7, 2017 The proposed merger of CVS and Aetna will test what it…

How Mergers and Partnerships Change The Way You Compete

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | M&A and partnership deals are at an all-time high. But what about…

What the Big Mergers of 2017 Tell Us About 2018

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | The great business remix of the last three years shows no sign of…

The 10 most remarkable deals — and busts — of 2016

By Ben Gomes-Casseres | Originally in PBS MAKING SEN$E | Editor’s note: Even if the volume of mergers and acquisitions fell short…

The “Curse of Bigness” Today

By Ben Gomes-Casseres | Originally in PBS MAKING SEN$E | Portions of this article are from the author’s article in Harvard Business Review,…

Mergers vs Regulators — Lessons from Halliburton, Pfizer, and Staples

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Regulatory authorities in the United States have been active in questioning mergers…

10 Most Remarkable Deals of 2015

By Ben Gomes-Casseres | Originally in MARKETWATCH | In this banner year for corporate deals, some have been impressive and others less…

How Alliances Reshape Competition

(Handbook of Strategic Alliances) Alliances are intended to help firms cooperate better and also to help them compete better. Are…

American Airlines and British Airways

(Providence Journal Op-Ed) U.S. Justice Department blocks AA-BA deal. It does not believe that AA and BA could cooperate in…

Microsoft Verdict Reveals Dark Side of Strategic Alliances

(Unpublished Op-Ed) Judge Penfield Jackson’s verdict in the Microsoft anti-trust case last week should be required reading for any corporate…

Alliance Strategies of Small Firms

(Small Business Economics) Concludes that small firms follow one of two alliance strategies. When the firms are small relative to…

How Mergers and Partnerships Change The Way You Compete

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | M&A and partnership deals are at an all-time high. But what about…

A Partnership Is Not a Purchase Order

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Scott McNealy, ex-CEO of Sun Microsystems, tweeted this message last month: “Most…

Outsourcing: Where Will You Draw the Line?

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | The Defense Department is due to report to Congress that…

Vendor or Partner?

(Outsourcing Venture Magazine) Is your outsourcing venture a vendor relationship or a true partnership? It is critical to know the…

Alliances: Encyclopedia Definition

(Encyclopedia International Political Economy) An inter-firm alliance is an organizational structure to govern an incomplete contract between separate firms and…

Partnership Strategies: Glossary of Terms

Unpublished (1999) Researchers and managers use a bewildering array of terms to describe various types and aspects of partnerships. This…