by Ben Gomes-Casseres on April 14, 2006
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Vendor or Partner?

(Outsourcing Venture Magazine)

Is your outsourcing venture a vendor relationship or a true partnership? It is critical to know the difference and manage accordingly. And the dividing line between the two may not be what you think.

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Ben Gomes-Casseres

BEN GOMES-CASSERES has worked on partnership strategies for thirty years, as a researcher, teacher, and advisor. His newest book is “Remix Strategy: The Three Laws of Business Combinations” (Harvard Business Review Press, 2015). His online course “Strategic Partnerships” was published by Linked-In Learning (Lynda.com). A professor at Brandeis University, Ben directs the MBA program and the Asper Center for Global Entrepreneurship. Previously he was at Harvard Business School and at the World Bank. Ben has published five books and many articles and case studies on M&A, alliances, and joint ventures, and his views have appeared widely in the business press. Ben helps companies create value from external resources by improving the way they manage partnerships. He holds degrees from Harvard, Princeton, and Brandeis. A native of Curaçao, he speaks four languages. His work is at www.remixstrategy.com.