Excerpts from webinar presented for The Conference Board by Ben Gomes Casseres. Covers remix strategy, three rules of success, tool for partner selection, tool for defining the agreement, and seven habits of success in alliances. 15min long.
The alliance process in many companies is broken. More than half of alliances fail because they were not set up correctly. In this exerpt from an ASAP webinar, Ben Gomes-Casseres explains a Deal-to-Alliance process that enables companies to set up partnerships for success. Uses concepts from the book REMIX STRATEGY and examples from client engagements. (10 minutes long)
Ben Gomes-Casseres webinar on Remix Strategy, hosted by EBSCO Information Services. Explanation of three laws of success and tools for partner selection, relationship structures, and value stack analysis. 30 minutes long.