3 Rules of Success in Alliances

by Ben Gomes-Casseres on November 6, 2017
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Excerpts from webinar presented for The Conference Board by Ben Gomes Casseres. Covers remix strategy, three rules of success, tool for partner selection, tool for defining the agreement, and seven habits of success in alliances. 15min long.

Ben Gomes-Casseres

BEN GOMES-CASSERES has worked on partnership strategies for thirty years, as a researcher, teacher, and advisor. His newest book is “Remix Strategy: The Three Laws of Business Combinations” (Harvard Business Review Press, 2015). His online course “Strategic Partnerships” was published by Linked-In Learning (Lynda.com). A professor at Brandeis University, Ben directs the MBA program and the Asper Center for Global Entrepreneurship. Previously he was at Harvard Business School and at the World Bank. Ben has published five books and many articles and case studies on M&A, alliances, and joint ventures, and his views have appeared widely in the business press. Ben helps companies create value from external resources by improving the way they manage partnerships. He holds degrees from Harvard, Princeton, and Brandeis. A native of Curaçao, he speaks four languages. His work is at www.remixstrategy.com.