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Fuji Xerox: Competing in Constellations
  • Alliance Management (MA), Case Studies, Global Alliances (MA), Managerial Articles

Fuji Xerox: Competing in Constellations

(Strategy + Business)

Describes 40-year relationship between Xerox and Fuji Photo Film. This is successful US-Japanese joint venture holds important lessons for other alliances, some of which are detailed in this article. A teaching case is available directly from HBS.

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