by Ben Gomes-Casseres on April 14, 1997
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Fuji Xerox: Competing in Constellations

(Strategy + Business)

Describes 40-year relationship between Xerox and Fuji Photo Film. This is successful US-Japanese joint venture holds important lessons for other alliances, some of which are detailed in this article. A teaching case is available directly from HBS.

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Ben Gomes-Casseres

BEN GOMES-CASSERES has worked on partnership strategies for thirty years, as a researcher, teacher, and advisor. His newest book is “Remix Strategy: The Three Laws of Business Combinations” (Harvard Business Review Press, 2015). His online course “Strategic Partnerships” was published by Linked-In Learning (Lynda.com). A professor at Brandeis University, Ben directs the MBA program and the Asper Center for Global Entrepreneurship. Previously he was at Harvard Business School and at the World Bank. Ben has published five books and many articles and case studies on M&A, alliances, and joint ventures, and his views have appeared widely in the business press. Ben helps companies create value from external resources by improving the way they manage partnerships. He holds degrees from Harvard, Princeton, and Brandeis. A native of Curaçao, he speaks four languages. His work is at www.remixstrategy.com.