BOOK: The Alliance Revolution — The New Shape of Business Rivalry

Cambridge, MA: Harvard University Press (1996)

In-depth study of the rise and role of alliance “constellations” in business rivalry, particularly in high-technology industries. Analysis based on field studies of US-Japanese joint ventures and multi-party alliances in semiconductors and PDAs. Outlines how industry structure and rivalry are transformed by group-based competition.

Chapters alternate between elements of the analytical framework, which are rooted in economic theory, and case studies that illustrate the concepts. Analysis progresses from bilateral alliances (e.g. Fuji Xerox) to multi-party alliance constellations (e.g. Mips). Concludes with challenges to conventional industry and strategic analysis.

Table of Contents and Synopses of Chapters

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“The rich high-tech cases and thoughtful analysis in The Alliance Revolution shed powerful light on global business competition. Gomes-Casseres is among the first to show how strategic alliances change industry structure–a lasting contribution to applied economics and business strategy that will also be of value to managers and consultants. — Rosabeth Moss Kanter
Harvard Business School; Author of World Class: Thriving Locally in the Global Economy

This is a fascinating and original study of business organization in the modern industrial world. The ‘constellations’ discussed by Gomes-Casseres give rise to intense competition and a type of dynamic rivalry among contenders very different from the textbook descriptions we are used to. — Edith Penrose, Author of Theory of the Growth of the Firm

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Publication Details

ISBN: 0674016483
Paperback, 320 pages.