The Three Laws of Business Combinations: How to Create Value by Remixing Assets

(Book excerpt in Strategy & Leadership).

Benjamin Gomes-Casseres has adapted this article from his latest book, Remix Strategy: The Three Laws of Business Combinations
(Harvard Business Review Press, 2015). A professor at Brandeis University’s International Business School (,
where he directs the Asper Center for Global Entrepreneurship and
teaches courses in strategy, alliances, and acquisitions, he has researched and taught the topic of business combinations for 30 years and consulted with major corporations in the US and abroad.