(In HBS Alumni Magazine)
In contemporary culture, a remix is the bringing together of assets in new ways—a song that combines recording samples from Otis Redding or Brenda Lee, say, placed in a new Kanye West wrapper.
Remix is the coin of the realm in business strategy, too, says Benjamin Gomes-Casseres (DBA 1985). In his new book, Remix Strategy: The Three Laws of Business Combinations, the author defines the business remix as “the mixing of resources, assets, and capabilities of one organization with those of another to create value.”
Read further: Book Review: Mix Master, by Sean Silverthorne in HBS Magazine.
