Managing Ecosystems and Platforms

By Ben Gomes-Casseres

Excerpts from webinar for Association of Strategic Alliance Professionals, presented in July 2019.

This 35 minute video covers:

• Fundamentals of ecosystem strategies
• Creating network advantages
• Organizing an ecosystem
• Using a digital platform
• Growing an ecosystem

An executive summary of this session is available here: ASAP Quick Takes on Managing Ecosystems and Platforms, by Ben Gomes-Casseres