The False Security of Contracts — HP vs Oracle
By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Hewlett Packard and Oracle are embroiled in a marriage spat that would…
Harvard Business Review
How to Manage Multiple Partnerships
By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | If you think politicians have a tough time staying monogamous, take a…
Managing High-Stakes Partners
By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | When I started to research business alliances over 25 years ago,…
A Partnership Is Not a Purchase Order
By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Scott McNealy, ex-CEO of Sun Microsystems, tweeted this message last month: “Most…
Competing for Partners — Japan Airlines, Delta, and AA
By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Japan Airlines has chosen to stay hitched to American Airlines and…
Learning by Joint Venture — NUMMI
By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Last week, Toyota announced it will close the plant of New…
Outsourcing: Where Will You Draw the Line?
By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | The Defense Department is due to report to Congress that…
Microsoft and Yahoo: Too Little, Too Late, Too Hyped
By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | It took over a year to for Microsoft and Yahoo to to…
Group versus Group: How Alliance Networks Compete
By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Collaboration in business is no longer confined to conventional two-company alliances, such…