Case Studies

The “Curse of Bigness” Today

By Ben Gomes-Casseres | Originally in PBS MAKING SEN$E | Portions of this article are from the author’s article in Harvard Business Review,…

Three Types of Acquisitions — Lessons from Microsoft and LinkedIn

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Microsoft’s acquisition of LinkedIn is big and bold — and likely to…

10 Most Remarkable Deals of 2015

By Ben Gomes-Casseres | Originally in MARKETWATCH | In this banner year for corporate deals, some have been impressive and others less…

How Divestments Create Value — The Case of Yahoo!

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Just as the M&A party appears to be winding down, the divestment…

Sources of Joint Value — Questions About Pfizer-Allergan

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW |   Pfizer and Allergan are set to merge in the biggest combination…

From Rivals to Partners — IBM and Apple

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW |   The lynchpin of the new IBM-Apple alliance will be this simple…

Competing for Partners — Japan Airlines, Delta, and AA

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW |   Japan Airlines has chosen to stay hitched to American Airlines and…

Learning by Joint Venture — NUMMI

By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW |   Last week, Toyota announced it will close the plant of New…

Boston Scientific and Medinol (A)

(Brandeis University case) History and challenges facing alliance between Boston Scientific, a leader in coronary stent market, and Medinol, its…

Can AOL and Google Marriage Work?

The Providence Journal Op-Ed (2005) Google’s billion-dollar engagement ring to AOL will not buy love, but it will buy bragging…

Star Alliance, 2000

(Brandeis University case) Origin, management, and challenges facing Star Alliance, the airline constellation led by United and Lufthansa. Teaching case…

Another Enron Casualty: Trust in Partnerships

(Unpublished Op-Ed) Enron “partnerships” give bad name to cooperative ventures. But Enron experience also shows investors must consider the alliances…

Relationship Lessons from the Ford-Firestone Breakup

(Bridge Forum Op-Ed) Firestone’s breakup with Ford is the most public corporate divorce in recent memory. But it is far…

American Airlines and British Airways

(Providence Journal Op-Ed) U.S. Justice Department blocks AA-BA deal. It does not believe that AA and BA could cooperate in…

Xerox and Fuji Xerox

(Associated Press – excerpted) Restructuring of Fuji Xerox provides opportunity to draw lessons from its past success.