Why Your Next Deal May Be a Partnership
By Bob Saada and Ben Gomes-Casseres | In STRATEGY+BUSINESS | December 3, 2018 More than a quarter-century of global data on alliances…
Managerial Articles
Business Book Summary: Remix Strategy
(Business Book Summary by EBSCO) In today’s highly competitive business environment, companies must be able to quickly acquire and effectively apply…
The Three Laws of Business Combinations: How to Create Value by Remixing Assets
(Book excerpt in Strategy & Leadership). Benjamin Gomes-Casseres has adapted this article from his latest book, Remix Strategy: The Three Laws of Business Combinations…
Personal Chemistry in Partnerships — Handle With Care
By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | When I hear that two CEOs are striking a deal in…
Creating Joint Value
(Strategic Alliance Magazine) In Biopharma and many other industries, “Not Invented Here” is SO Last Century. Joint value is the…
Merger Are Partnerships Too — Trending Now
By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Corporate marriage brokers are again fully employed. Every day a new deal…
The False Security of Contracts — HP vs Oracle
By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Hewlett Packard and Oracle are embroiled in a marriage spat that would…
How to Manage Multiple Partnerships
By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | If you think politicians have a tough time staying monogamous, take a…
A Partnership Is Not a Purchase Order
By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | Scott McNealy, ex-CEO of Sun Microsystems, tweeted this message last month: “Most…
Microsoft and Yahoo: Too Little, Too Late, Too Hyped
By Ben Gomes-Casseres | Originally in HARVARD BUSINESS REVIEW | It took over a year to for Microsoft and Yahoo to to…
How Alliances Reshape Competition
(Handbook of Strategic Alliances) Alliances are intended to help firms cooperate better and also to help them compete better. Are…
Vendor or Partner?
(Outsourcing Venture Magazine) Is your outsourcing venture a vendor relationship or a true partnership? It is critical to know the…
Alliance Sweet Talk: Tough Questions Worth Asking
(Milestone Group Newsletter) How should investors react when they catch high-tech CEOs singing love songs to each other? First, with…
Competing in Alliance Constellations: A Primer for Managers
(Carnegie Bosch Institute) When two or more firms link up in an alliance, they begin to reshape competition from a…
Alliance Strategy: Managing Beyond the Alliance
(CriticalEYE) Experience and research shows that companies that have a “strategic alliance” without a coherent “alliance strategy”are almost sure to…
Constellation Strategy: Managing Alliance Groups
(Ivey Business Journal) Becoming part of an multi-partner constellation can help a company compete and win. But a succeeding with…
Managing Co-Development Projects
Product Development Report (2003) Joint development of products and businesses is becoming common in many industries. Managers should apply the…
Competitive Advantage in Alliance Constellations
(Strategic Organization) What determines the success of a firm competing as part of an alliance constellation? The elements of a…
Relationship Lessons from the Ford-Firestone Breakup
(Bridge Forum Op-Ed) Firestone’s breakup with Ford is the most public corporate divorce in recent memory. But it is far…
Videos: The Social Contract Between Business and Society
By Ben Gomes-Casseres I am honored to occupy the Peter A. Petri Chair in Business and Society at Brandeis University,…