(Review of a blog based on Remix Strategy.)
Forging alliances and making strategic partnerships is an important decision, But basing a partnership solely on the fact that you get along with another person is bad business.
Good personal chemistry, whether you were friends before the business venture or partnership arose, can cause a sort of blindness. Benjamin Gomes-Casseres, an expert in alliance strategy and a professor at the International Business School of Brandeis University, writes in Harvard Business Review about the good chemistry trap.
Read further: 5 Tips for the Right Way to Do Business With Friends — Inc. Magazine, by Will Yakowicz
