Video: Fundamentals of Alliance Strategy

By Ben Gomes-Casseres Excerpts from webinar for Association of Strategic Alliance Professionals, presented in October 2018. This 35 minute video covers:

• Trends in alliance formation over the years
• Lessons from history
• 3 Laws of success in 5 steps
• Tools for alliance management

More

Keynote talk at conference, delivered in Copenhagen. It explains the fundamentals of alliance strategy, covering these topics:

• Rules of Success
• Selecting a Partner
• Managing an Alliance over Time
• Profiting from an Alliance
• Small vs Large Partners

More